After the economic chaos small businesses and their owners have endured for the past 3 years, the desire, albeit need to get clients, shortcut strategies and search for and acquire a “free” way to do it, have left many small businesses (those who have survived) in an unhealthy state. They are at a point and in a place where they are unsure what works and what doesn’t.
The collateral damage from this approach, intended or not, is that they have now “trained” their prospects and clients to expect more for less. That doesn’t mean “value” it just means more. And I believe that this is NOT a good thing.
While we want our clients to grow so that they help to advance the market (and us as service providers) I don’t think this is what was created in the zeal to “give it away,” to create greater market visibility and penetration. There is now an “entitlement” mentality. This is the conscious state where “if you give it to me for free, then I’ll entertain what you want me to know.”
Such a disaster…for you and more so for our prospects and clients.
You see, as long as you “give it away,” without any investment (which could just mean time and energy to achieve a result) you feed the “entitlement monster” and no one wins.
There is a way to shift this equation to a more balanced perspective and approach to serve all involved and I’ll share more about how we do that for the benefit of our clients, our businesses and our market.
In the meantime, let’s all decide to put the “entitlement monster” on notice — together!
I’d love to hear what you think about the “entitlement monster,” feel free to leave your comments below!